Privacy Policy

Amare Holiday Homes LLC (“Amare”, “we”, “us”) is a licensed holiday home operator in Dubai. This policy explains what personal data we collect, why we collect it, who we share it with and the choices you have. It covers amare.ae, book.amare.ae, the owner portal at portal.amare.ae, and the lead forms we run on Meta (Facebook and Instagram) and Google.

We process personal data under the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data and other laws that apply to us.

The data we collect

When you send it to us:

• Property owners: your name, phone number, email address, preferred contact method, and details of your property such as area, building, number of bedrooms, furnishing, current status and the date it is available. We collect this through the estimate form on amare.ae and through our lead forms on Meta and Google.
• Enquiries: your name, email address and message when you use a contact form.
• Newsletter: your email address.
• Chat: the messages and contact details you share in the website chat.
• Guests: your name, email address, phone number, stay dates and number of guests when you book. Dubai tourism rules require us to register guests before check-in, so we also collect identity documents for every guest who stays.
• Payments: Stripe processes card payments on book.amare.ae. We do not receive or store your full card number.

Automatically, when you use our websites:

• Device and usage data, such as your IP address, browser, device type, pages viewed, the link or ad that brought you to us, and the actions you take on the site.
• Cookies and similar technologies. The section on cookies below explains which ones and why.

How we use your data

• To reply to your enquiry and prepare a revenue estimate for your property.
• To manage your property under a management agreement, and to give you access to the owner portal.
• To take and manage bookings, process payments and register guests as Dubai law requires.
• To send you our newsletter, if you subscribed. Every email has an unsubscribe link.
• To measure how our websites and ads perform, and to show our ads to people likely to be interested.
• To protect our forms against spam and abuse.
• To meet our legal, tax and accounting duties.

We rely on your consent when you submit a form or subscribe, on the need to perform a contract with you when you book or sign a management agreement, on our legal duties, and on our legitimate interest in running and promoting our business. We do not sell your personal data.

Who we share it with

We share personal data only with service providers that help us run Amare, and only for the uses above:

• Cloudflare, which hosts our websites and checks forms for spam (Turnstile).
• tkana, our customer management and chat platform, which stores enquiries and leads.
• Hostaway, our property management system, and the booking channels where we list homes, such as Airbnb.
• Stripe, which processes payments.
• Resend, which sends our emails, and Slack, which we use to notify our team of new enquiries.
• Google (Analytics and Ads), Meta (Pixel and lead forms) and PostHog, for analytics and advertising.
• Dubai government authorities, where the law requires it, for example guest registration.

Some of these providers store data outside the UAE, including in the United States and the European Union. We use providers that apply appropriate safeguards to personal data.

Cookies and advertising

Our websites use cookies and similar technologies from:

• Google Analytics and PostHog, to count visits and understand how people use the site.
• Google Ads and the Meta Pixel, to measure which ads lead to enquiries and to show you relevant ads.
• Cloudflare Turnstile, to tell people from bots when you submit a form.

You can block or delete cookies in your browser settings. You can control ad personalisation in your Google ad settings and your Meta ad preferences.

How long we keep it

We keep enquiry and lead data for as long as we are in contact with you, and for up to three years after our last contact. We keep booking, owner and financial records for as long as UAE law requires, which is usually five years. We delete or anonymise data we no longer need.

Your rights

You can ask us to:

• tell you what personal data we hold about you and give you a copy;
• correct data that is wrong or incomplete;
• delete your data, unless we must keep it by law;
• stop using your data for marketing, or restrict how we use it;
• withdraw a consent you gave us.

Email info@amare.ae to make a request. We reply within 30 days. If you are not satisfied with our reply, you can complain to the UAE Data Office.

Security

We use encrypted connections on all our websites, limit staff access to the data each role needs, and choose providers that protect the data they hold for us. No system is completely secure, so contact us at once if you think your data has been misused.

Children

Our services are for adults. We do not knowingly collect personal data from anyone under 18, except the guest details an adult gives us when booking a stay for a family.

Changes to this policy

We will post any change on this page and update the date at the top. Read it together with our Terms and Conditions.

Contact us

Amare Holiday Homes LLC
P.O.Box 211535, Addiyar Building, Al Wasl, Dubai, UAE
info@amare.ae · +971 54 333 9216